HOSPITALITY AND TOURISM
Dubai is a global tourist destination and hospitality hub with a geographical location at the crossroads between East, West, North and South. The city is supported by an extensive aviation and hospitality network and is a gateway of opportunity for travel companies of all kinds looking to capitalize on the tourist market across the Middle East, Asia, Africa and Europe. Tourism is central to Dubai’s economy and contributes a significant 11.5 percent in GDP value, ranking the sector one of the Top 10 strongest economic share generators according to the World Travel & Tourism Council’s Cities Report 2019.
Today, Dubai is an established leading international tourism destination that attracts visitors from all over the globe to its world-class hotels and resorts, high-end shopping malls, theme parks, and attractions like the Burj Khalifa, the world’s tallest building. Dubai has a capacity of over 126,000 hotel rooms and, in 2019, welcomed 16.73 million overnight visitors which was an increase of 5.1 percent on the previous year. The Emirate was 2019’s fourth most visited destination according to MasterCard’s Global Cities Index. Driven by the mandate for Dubai to become the most-visited city in the world, the city’s tourism sector has consistently exceeded global industry average growth, thanks to a city-wide coordination of public and private sector bodies that bring together regulatory access, immigration policy, physical infrastructure, and a service culture that symbolizes the spirit of Dubai as a welcoming host to the world.
Dubai continues to adapt to the changing tourism landscape from the streamlining of the traditional travel supply chain, to using technology to empower the globally savvy traveller and social media to attract a hyper-connected Millennial and Gen Z audience. In the face of the COVID-19 pandemic, Dubai continues to exhibit its trademark resilience as the city welcomes back millions of travellers from every corner of the world pioneering a host of safety measures intended to both keep them safe and give them peace of mind.
Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai's tourism sector. With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the Emirate.
Emirates Airline is the national carrier of the Emirate of Dubai and is the largest airline in the Middle East. Founded in 1985, Emirates is one of the cornerstones of Dubai’s services, trade and tourism-oriented economy, operating over 3,600 flights per week to more than 150 cities in 80 countries through its fleet of nearly 300 aircraft. The airline is of strategic importance to Dubai and plays a key role in positioning the city as a major international tourism hub.
Jumeirah Hotels and Resorts is a Dubai-based international luxury hotel chain that was founded in 1997 and is part of Dubai Holding. The company operates 24 Jumeirah branded properties across eight countries, employing more than 13,500 colleagues from 140 nationalities. Overseeing the iconic flagship hotel, Burj Al Arab, Jumeirah has transformed the way that luxury is defined in the region. Jumeirah also manages Wild Wadi Waterpark, the Talise spa brand, Jumeirah Restaurants, Emirates Academy of Hospitality Management and Jumeirah Hospitality.